Want More Inquiries and Sales From Your Website? Do This!
The #1 question people ask me is: “Chris, how can we get more inquiries and sales from our website?”
There are many things you can do but here is my answer to their question.
USE MORE TESTIMONIALS AND REVIEWS
Testimonials and reviews are “social proof.”
Most people hate to make mistakes.
When they see others positively interacting with your business, it gives them confidence to move forward with you and take the next step deeper into your sales system.
Testimonials and reviews increase conversions and help you generate more inquiries, close more sales, and do so more easily and quickly.
Here are 12 ways to use reviews and testimonials more effectively:
- On the homepage of your website (and throughout your website)
- Just before the call-to-action at the bottom of your website pages
- To create blog posts
- As an “Applause” page at your website (like mine here)
- As individual social media posts
- In your Facebook page cover image
- In your email newsletter
- On the back of your business cards
- In your sales presentations
- In your email signature
- On your post-inquiry-landing page [PILP]
- Integrate them into your offline marketing (i.e., sales presentations)
Quick Wins
(1) Check your website right now; how many testimonials and reviews are you using on your home page?
(2) Start posting your testimonials and reviews on your social media channels.
(3) Improve the call-to-action throughout your website.
Upcoming Newsletters
June 23, 2025 – How to easily get more 5-Star Google reviews (and I mean EASY!).
June 30, 2025 – How to show up in Google AI Overview (Google AI Overview is a game-changer).
Chris Jaeger
(978) 325-2983
Internet Marketing Coach/Consultant
SEO Expert