From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[7] Use Your Reviews More Effectively
Reviews and testimonials are “social proof.”
They increase conversion and they will help you close more sales faster and more easily.
Here are 11 ways to use reviews and testimonials more effectively:
- On the homepage of your website (and throughout your website)
- Just before the call-to-action at the bottom of your website pages
- To create blog posts
- As individual social media posts
- In your Facebook page cover image
- In your email newsletter
- On the back of your business cards
- In your sales presentations
- In your email signature
- On your post-inquiry-landing page [PILP]
- Integrate them into your offline marketing (i.e., sales presentations)