(1) Outdated Design
An old, dated website will hurt a company’s credibility and quickly find itself at a competitive disadvantage making it difficult to attract new customers.
(2) Poor Mobile Experience
60% or more of your website traffic is probably coming from a mobile device. Without the right website design visitors just leave. A poor mobile design will also adversely impact your rankings and visibility with Google.
(3) Not the Right First Impression
A website is often the first touchpoint; if it doesn’t reflect professionalism and trust, potential new customers “bail out” and look for something more appealing.
(4) Dated Marketing Message
If the brand, services, or target audience has evolved, your website should reflect the latest messaging and positioning.
(5) User-Friendly Experience
If navigation is confusing or a website is hard to use or confusing, most visitors will leave and look for something better.
(6) Low Conversion Rates
If your website is not generating the leads or sales you think it should be the design and messaging are almost always the culprit. What worked 8 to 10 years ago isn’t going to work today.