Quick Wins: Use More Reviews & Testimonials

One way, and probably the most powerful way, to get more inquiries from your website (i.e. conversion) is to use more reviews and testimonials.

Reviews and testimonials are “social proof.”

They increase conversion and will help you close more sales faster and more easily.

Here are 11 ways to use reviews and testimonials more effectively:

1. On the homepage of your website (and throughout your website)
2. Just before the call-to-action at the bottom of your website pages
3. To create blog posts
4. As individual social media posts
5. In your Facebook page cover image
6. In your email newsletter
7. On the back of your business cards
8. In your sales presentations
9. In your email signature
10. On your post-inquiry-landing page [PILP]
11. Integrate them into your offline marketing (i.e., sales presentations)