If I Could Only Do One Thing…
If I could only do one important internet marketing activity today (or this week), it would be this:
Claim, verify, and optimize my Google Business Profile (formerly Google My Business).
Many of the people I speak with have claimed and verified their Google Business Profile. Optimization, that’s a different story.
Why is this so important? Because when people search Google for products and services, your Google Business Profile is often one of the first things they see. It can help you increase visibility, build credibility, generate phone calls, drive website traffic, and attract new customers.
Here are six ways to optimize your profile:
1. Complete Every Section
Fill out your business name, address, phone number, website, hours, and business description.
2. Choose the Right Categories
Select the most accurate primary category and relevant secondary categories.
3. Add High-Quality Photos
Upload photos of your business, team, products, services, and completed work.
4. Collect More Reviews
Ask happy customers to leave reviews and respond to every review you receive.
5. Post Regular Updates
Share news, promotions, events, tips, and company updates to keep your profile fresh.
6. Keep Information Current
Review your profile regularly to ensure your contact information, hours, services, and offerings are accurate.
Your Google Business Profile is one of the most powerful free marketing tools available. If you’ve neglected it, today is a great day to fix that.
Here are a few reasons why keeping your Google Business Profile optimized is so important.
