Ask An Expert: What Should We Blog About to Get Better Visibility at Google (including AI-Overviews)
Q: Chris, you’ve said that blogging is something we have to do aggressively if we want to get better rankings at Google, including AI-Overview mentions and citations. But what should we blog aboutA:
This is a great question, especially if you are committed to getting better visibility, rankings at Google, and focused on growing your traffic. When you create high-quality blog content that answers real questions that people using Google have, you will not only improve your Google rankings but also increase your chances of being included in AI-generated overviews.
Bonus: When people find and read your high-quality content, they’ll immediately think you are an expert in your category. Make sure you have a call-to-action to your contact options at the end of your content.
Start by using Answer Socrates.
Answer Socrates is a powerful tool for uncovering the exact questions people are asking online, making it highly valuable for content-driven internet marketing. Instead of relying on broad or generic keywords, it reveals specific, intent-driven search queries pulled from real user behavior. This allows marketers to create content that directly matches what their audience is actively looking for.
One of the most effective ways to use Answer Socrates is to build content around these questions. For example, rather than writing a general article about email marketing, you can target a precise query like “why are my email open rates low” or “how to improve email click-through rates.” This approach increases the likelihood of ranking in search engines because it aligns closely with user intent.
The tool also helps organize keywords into clusters, making it easier to structure your website around core topics. By creating a main “pillar” article supported by several related posts, you can build authority in your niche and improve your overall SEO performance.
In addition to blog content, these insights can be used to improve ad copy, landing pages, and social media posts. Using the exact language your audience uses can significantly boost engagement and conversions.
While Answer Socrates is not a complete SEO solution, it is an excellent starting point for generating content ideas and understanding your audience. When used consistently, it can help drive targeted traffic and support long-term growth in your online marketing efforts.
POWER TIP: Use your newly created content to write Frequently Asked Questions on your website. Create short FAQs and link to the longer blog post on your website. This creates “Google Love,” and I guarantee it will work (because I have done it).