From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[8] Email Signatures Can Help Close More Sales
Your email signature is a powerful way to promote your business and drive traffic to your website.
It is virtually on autopilot and working for you 24/7/365. In my opinion, an email signature is “prime real estate” for marketing.
Used effectively, an email signature can drive traffic to your website, promote a special, or maybe link to your social media touchpoints.
Add a link in your email signature to important pages at your website, like an FAQ or about page, photo galleries, or your blog.
Do not assume that just because someone has already visited your website that they have visited these important pages.
Tools like WiseStamp (wisestamp.com) make it easy to customize an email signature for virtually any email platform (i.e., Gmail, Outlook, etc.).
You probably send thousands of email messages a year, start utilizing them to increase sales with simple modifications to your email signature.
