From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[6] Regularly Monitor Your Online Reviews
Online reviews can make or break a company’s reputation overnight!
The best thing to do is to avoid getting a poor online review, if at all possible. But there are some nutty people out there, and a poor review can happen to even the best.
With this in mind, it is a good idea to review your listings at Yelp!, Facebook, and Google monthly or at least quarterly.
Some websites notify you when you have a new review, others may not. I have also found new review notifications in my junk-email folder.
Action Items
[ ] One of the best ways to deal with a bad review (one that you cannot get removed) is to have many, many good reviews.
[ ] Ask clients to give you reviews at Yelp!, Google, and Facebook – all three places.
[ ] Put a recurring reminder in your calendar to review your online reviews. I recommend you do this at least quarterly, ideally each month.
[ ] Use your best reviews to make blog posts as well as social media posts.
[ ] Copy and paste them into Evernote (evernote.com) which then makes it easy to copy and paste into a blog post, or social post at Facebook, or Instagram.
[ ] If you haven’t already, claim your listing at Yelp! as well as your company’s Google Business Profile.
[ ] Google Alerts may help you find out when people are talking about your company online.
