From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[5] Get More Google Reviews (use a Google review link)
Google reviews have a lot of clout, and they will help you get more inquiries and close more sales. Put another way, if a competitor has lots of good Google reviews and your company doesn’t, you are at a competitive disadvantage.
They also have an impact on your company’s online visibility at Google. Think SEO (search engine optimization).
Google makes it easy to get reviews if you have claimed and manage your Google Business Profile (GBP). Simply grab a copy of the review link in your GBP and have it ready to send to customers via email.
Action Items
[ ] Set a goal to get 10-12 Google reviews in the next 12 months.
[ ] If you have not claimed your Google Business Profile listing, do it today.
https://www.google.com/business/
[ ] Using your Google Business Profile account (dashboard) create a custom direct link for new reviews and copy the link.
[ ] Keep this link readily available in a digital notepad like Evernote (evernote.com).
[ ] Go through your client list for the past 6 months and identify customers who may be willing to leave you an online review but have not given you one yet. Ask them to leave you a review at Google with your new Google review link.
