From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[4] Get More Testimonials & Reviews
After word-of-mouth, testimonials and reviews are probably the most powerful tools in your internet marketing toolbox.
Websites like Yelp! and Amazon have trained everyone to look for and read (and trust) what others have experienced before making a buying decision.
How many times have you gone to Amazon to buy something and looked at the reviews for a product? I’m guessing the answer to this question is almost always! With this in mind, I am going to ask you to focus on getting more testimonials and reviews from your happy customers in the next year.
If you would like to see a 20% to 30% bump in your sales in the next twelve to months, getting and properly using more testimonials is a guaranteed way to achieve that. Yes, guaranteed!
Action Items
[ ] Create a SYSTEM to follow-up with customers to get testimonials and reviews.
[ ] Don’t give up after asking for a review once! This may take a couple or few requests.
[ ] Create a page or blog post at your website describing how to leave you a review.[ ] Use your testimonials and reviews to create blog posts.
[ ] Use your testimonials and reviews as individual Facebook and Instagram posts.
[ ] Put two of your best reviews on your home page, and link to a sub-page at your website with more reviews.
