1. Perform a SWOT Analysis (Strength, Weakness, Opportunities, Threats) — Understanding where you’re strong (and vulnerable) helps you make smarter marketing moves and seize real opportunities.
2. Very Carefully Integrate Your Online and Offline Advertising & Marketing — When both channels work together, you build stronger brand awareness and increase the chances people take action.
3. Make Sure Your Website Uses Responsive Design — A mobile-friendly site ensures visitors have a great experience on any device, keeping them from leaving.
4. Get More Testimonials & Reviews — Real customer voices build credibility, making it easier for new prospects to trust and choose you.
5. Get More Google Reviews (use a Google review link) — Positive Google reviews improve your visibility in local search and influence buying decisions.
6. Regularly Monitor Your Online Reviews — Catching and responding to feedback quickly protects your reputation and builds trust.
7. Use Your Reviews More Effectively — Showcasing great reviews in your marketing boosts conversions by reinforcing trust.
8. Email Signatures Can Help Close More Sales (and retain existing customers) — Every email becomes a subtle marketing opportunity, reinforcing your brand and offers.
9. Promote Benefits Before Features — People buy solutions to problems, not specs; leading with benefits connects emotionally and drives action.
10. Get an Objective Outsider to Review Your Website & Internet Marketing — A fresh, unbiased perspective reveals blind spots and missed opportunities.
11. Marketing Tools: QR Codes — QR codes bridge offline and online marketing, making it easy for people to connect instantly.
12. Review (or optimize) Your Unique Selling Proposition (USP) — A clear USP sets you apart from competitors and makes your message more memorable.
13. Improve Your Calls-to-Action — Strong CTAs tell visitors exactly what to do next, increasing leads and sales.
14. Start Blogging (if you aren’t already) — Blogging builds authority, improves SEO, and attracts more qualified visitors.
15. Active Blogging Gives Your Business Competitive Advantage — Consistent content positions you as a trusted expert and keeps your business visible.
16. Create and PostVideo to YouTube — Video builds trust faster and can dramatically increase your visibility and engagement.
17. Consider Adding Chat to Your Website — Live or automated chat makes it easier for prospects to connect and convert in real time.
18. Give Website Visitors an Option to Text Message You — Texting offers a fast, convenient way to communicate and capture more leads.
19. Claim Your Yelp! Business Listing — Yelp listings increase your local visibility and help build social proof.
20. Claim & Optimize Your Google Business Profile — A complete profile improves local rankings and attracts more ready-to-buy customers.
21. Improve Conversion Using “TARP” (testimonials, awards, reviews, membership in professional associations) — Social proof elements build trust and reduce buyer hesitation.
22. Optimize Your Website to Get More Inquiries — A website that’s strategically designed to convert turns more visitors into leads.
23. Create and Offer a “Takeaway” — Free resources keep your business in front of prospects and build future sales opportunities.
24. Consider Using an Autoresponder for Quick Follow-ups to Inquiries — Instant responses make prospects feel valued and increase conversion rates.
25. Follow-up Faster on Inquiries — Speed builds trust, shows professionalism, and gives you a big edge over slower competitors.
