From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[24] Consider Using an Autoresponder for Quick Follow-ups to Inquiries
An autoresponder can be a very powerful tool that allows you to automatically and quickly respond to the potential new customers who make an inquiry at your website.
Autoresponders work, but it is very important that your message is very carefully written, or they can backfire and come across as impersonal or disingenuous.
If you are not a very good copywriter, I would probably advise against using an autoresponder. Alternatively, consider hiring a professional writer with experience using autoresponders and digital marketing expertise.
