From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[20] Claim & Optimize Your Google Business Profile
I hope you have already done this, but surprisingly many business owners and managers I talk to have not claimed and/or optimized their Google Business Profile (GBP).
Formerly known as Google My Business, Google Maps, and Google Places, GBP is in many ways the foundation of your visibility at Google.
If you want to show up when people search for your business, or businesses like yours, on a Google search engine results page, local listings, and maps, then you will want to claim, optimize, and then keep your Google Business Profile listing current.
Once claimed, you can manage your listing to offer specials, announce company news, or otherwise give people a reason to visit your website. Your Google Business Profile listing allows people using a smartphone to easily call your business, and many will.
https://google.com/business/
