From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[19] Claim Your Yelp! Business Listing
Yelp! has a reputation for bogus reviews and hyper-aggressive salespeople. That said, I have consistently seen Yelp! as a good source of website traffic and increased online visibility for many businesses. The “secret” to Yelp! is to get good reviews. Send some of your recent happy customers to Yelp! and ask them to review your business and share their experience.
I recommend that you try and get two Yelp! reviews a month. In just a year you will have 24 reviews. In two years, you’ll have 48 reviews!
If you have not already claimed your listing at Yelp!, click on over and do it today at:
https://biz.yelp.com/support/claiming
Action Items
[ ] At the time of this writing, Yelp! offered an “upgraded” listing that gives you more control of your business listing and more management options for $75/month with no long-term contract. It will also remove the competitive listings and advertisements on your Yelp! page when people are viewing it. Yelp! provides pretty good analytics each month. If you are not happy with the visibility and traffic they deliver, simply cancel your program.
[ ] Don’t put up fake reviews. Don’t ask friends or colleagues to put up fake reviews at Yelp!
