From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[16] Create and Post Video to YouTube
YouTube is often referred to as the second most popular search engine on the internet, because it is! Millions of people use YouTube daily.
Sure, Facebook, Instagram, and TikTok have large audiences, but they really don’t come close to YouTube.
Video marketing works! By creating and posting videos, or informational slideshows at YouTube, you will create more online visibility for your company, brand, and website.
When done correctly you will also create a long-term traffic-generating machine that is pretty much on autopilot.
Clearly, this will take considerable effort and will require some basic tools, like a video camera and video software, as well as the resources to put it all together.
The good news is that video works very well, will give you a significant competitive advantage, and will help you get more inquiries from your website and close more sales.
Action Items and Recommended Resources
[ ] Create a YouTube channel for your business. Tweak it out with a well-written company description and targeted keywords.
[ ] Keep your videos short – under 3 minutes in most cases. I have seen great videos that are less than one minute in length. Videos can be easily repurposed on other social channels.
[ ] End all of your videos with your website URL. Make it last 8 to 12 seconds.
[ ] Embed your videos into blog posts at your website.
[ ] Post your videos to your social media channels.
[ ] Be careful using background music since it could create a copyright issue at YouTube.
