From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[13] Improve Your Calls-to-action
Effectively using calls-to-action (CTAs) throughout a website has been shown in study after study to improve conversion and increase inquiries.
Don’t make people have to think.
Don’t make people have to figure out what to do next or scroll back to the top of your website to look for a contact option.
Review your website, specifically how and where you use CTAs. As a general rule of thumb, I like to see a minimum of 3 CTAs on a page.
Use a combination of suggestive copy with text links and graphics.
Consider creating and using an “ad box” type CTA that is colorful and eye-catching. For added punch, use CTAs just after testimonials or reviews (i.e., social proof).
Be sure there is a CTA at the bottom of every page at your website including at the end of your blog posts. These are places where people naturally look for the next thing to do! Maybe consider a big CTA graphic “bar.”
Again, don’t make your website visitors have to think!
Consider tools like Opt-in Monster to launch pop-up boxes, particularly “exit-intent” pop-ups. You may personally hate them like I do, but I can tell you from firsthand experience – they work!
Remember to use CTAs regularly in your social media posts and within your print advertising (“Visit our website for…”).
