From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[12] Review (or optimize) Your Unique Selling Proposition (USP)
If I visited your website today, would I immediately see your unique selling proposition (USP), also sometimes referred to as a unique value proposition (UVP)?
Often, your USP is weaved into your “What’s in it for me?” message (WIIFM).
This is the message that someone visiting your website should immediately see and, as they read it, say to themselves: “Yes, that is what we want!”
Well-written USPs turn the potential customers who visit your website into inquiries and sales!
You may have multiple unique selling propositions, which is great. And if you do, just make sure the ones that are most likely to resonate with a potential new customer are placed first (i.e., create an emotional response). In other words, prioritize your USPs.
Action Items
[ ] Print out your website’s homepage and review it for your company’s USP/UVP. It should be found “above the scroll,” the portion of your home page that is initially visible to a visitor without further scrolling or clicking.
[ ] Often, your USP/UVP is the same reason people decide to hire you.
[ ] To help identify or fine-tune your USP/UVP, review the testimonials and reviews from past clients.
[ ] Use a summary of your USP/UVP at the bottom of your website pages and blog posts.
[ ] You might use this same summary statement, or a modified version, in your social media posts.
