From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[11] Marketing Tools: QR Codes
QR codes are those weird-looking little square images that people can “scan” using their smartphone photo app.
Once it has scanned it will automatically launch the mobile web browser on the user’s smartphone and load a specific web page, a page programmed into the QR code when it is created.
Most people know they can scan QR codes to get more information. They are very popular in the tourism and restaurant industries.
It’s not uncommon to find them used in conjunction with a special offer.
While QR codes won’t probably create a tsunami of new traffic to your website, they are a best practices internet marketing tool.
QR codes are easier to scan than remembering and then typing a website address into a browser on a smartphone.
Don’t be fooled by people who say no one is using QR codes, this is simply not true. I highly recommend that they are integrated into your overall internet marketing strategy – because they work!
Action Items
[ ] Create a QR code for your website at https://qrstuff.com.
[ ] Integrate your new QR code into all of your offline marketing.
[ ] Put your QR code on your business cards, post cards, and rack cards.
[ ] Use the call-to-action: “Scan here for a special offer…”
