From my book: “25 Things You Can Do to Get Better Results From Your Internet Marketing.”
[10] Get an Objective Outsider to Review Your Website & Internet Marketing
It is often just small things that a website designer without internet marketing expertise misses when building a website.
Unfortunately, even little things can greatly influence conversion (i.e., getting more inquiries, closing more sales!), particularly in today’s highly competitive environment.
Get an outside and objective review of your website as well as your overall internet marketing strategy and tactics. Find someone with marketing and technical / design experience who has a lot of experience and happy clients. This person should also have expertise in search engine optimization (SEO).
Try not to look at this as an expense, rather, look at it as an investment, one that will help you get more inquiries, close more sales, and increase your profitability.
